Society’s progress relies on the desire to evolve. We have the power to envision a better future and the desire to speed toward it. As the world journeys towards sustainability, we want to leverage the power of fashion to make the world a more inclusive and equitable place. It’s not enough to create a better future – we have to ensure that everyone has access to it.

Adam Whinston joined SHEIN as Global Head of Environmental, Social and Governance in 2021. Based in SHEIN’s Los Angeles office, Adam reports directly to SHEIN’s CEO and works with the company’s global leadership and teams across the world. His goal is to establish and drive progress to the company’s comprehensive sustainability and social impact strategy, as well as oversee the SHEIN Cares philanthropic programs. In the following interview, Adam discusses what brought him to SHEIN and his excitement about the company’s future.


Our ambition starts first and foremost within our company. SHEIN is evolving through innovation and disruption. We have adopted a holistic approach to managing our social and environmental impact. Through collaboration, innovation and determination, we believe we can make a desirable, sustainable future accessible to all.

Our foundation consists of three strategic pillars and nine key priorities. We call our approach evoluSHEIN:

See our latest Sustainability and Social Impact Report