SHEIN, the online global fashion and lifestyle retailer, has announced the addition of Spanish brands and retailers to its marketplace as part of its ongoing commitment to meet the growing demand of its customers in Europe. With the inclusion of brands like the Sevillian fashion label Spagnolo, kitchen products from San Ignacio, the De Ruy perfume group, and the renowned knife maker Arcos, among others, nearly 70 of the approximately 100 sellers on SHEIN’s platform are Spanish, a number that will continue to grow over the next year.
The presence of Spanish brands on SHEIN’s marketplace is growing at double-digit rates each month, solidifying the platform as a key pillar in its growth strategy. Marketplace sellers have seen strong growth in monthly revenues per brand, and SHEIN has set the goal of tripling revenues for these brands by 2025. The broad visibility offered by the marketplace has allowed brands like Create, Hasbro, Gocco, and San Ignacio to increase their daily sales fivefold. In addition, SHEIN’s collaborations with brands through giveaways have managed to triple the average monthly sales for some beauty brands.
These developments were unveiled at Casa SHEIN, an event focused on the company’s marketplace, held at the Palacio de Santa Bárbara in Madrid. Casa SHEIN brought together customers, journalists, and influencers, providing them with the opportunity to learn firsthand about the marketplace’s environment and updates.
During the event, which featured Christina Fontana, Senior Director for Brand Operations EMEA at SHEIN, the company organized a roundtable with various industry experts, including IESE Business School Commercial Management Professor Julián Villanueva, Álvaro Sánchez, CEO of Azzgency, and Luis Monserrate, CEO of Create. Under the title “Digital Strategies and Alliances: Succeeding in the New Marketplace Era,” the participants discussed the benefits of marketplaces in today’s consumer landscape and how local brands can leverage a global platform like SHEIN to expand their reach, in a session moderated by Carmen Cuadrado, Marketplace Manager for Spain.
Christina Fontana, Senior Director for Brand Operations EMEA at SHEIN, emphasized: “Since its launch, the Marketplace has been very well received by both brands and consumers. The collaboration with Spanish brands has been key to this success, and we are delighted to see how they are benefiting from our global-reaching platform.”
Marketplaces have become firmly established in today’s digital landscape, becoming a key element for the success of brands. In this regard, Julián Villanueva, Professor of Commercial Management at IESE, pointed out that ‘almost all retail growth comes from the online channel, and a significant portion of this is attributed to pure players who have created marketplaces. These connect loyal customers to a digital shopping experience with brands interested in reaching them. For this reason, these channels should be seriously considered by brands.
Álvaro Sánchez, CEO of Azzgency, highlighted the importance of innovation and technology in today’s market: “E-commerce in Spain is growing at an unprecedented rate, and the adoption of new technologies is crucial for companies that want to remain competitive. Through collaborations with platforms like SHEIN, brands not only gain access to a global market but can also benefit from a constantly growing environment driven by innovation.”
Lastly, the experience of one of the brands present on SHEIN’s marketplace was also shared. Luis Monserrate, CEO of Create, described the positive impact of their presence on the platform: “The experience so far has been satisfying, as it has allowed us to expand our reach and increase the visibility of our brand. We are committed to staying close to our users, and we see SHEIN as a platform that provides us with a unique opportunity to connect with a diverse and ever-changing audience.”
Lastly, the experience of one of the brands present on SHEIN’s marketplace was also shared. Luis Monserrate, CEO of Create, described the positive impact of their presence on the platform: “The experience so far has been satisfying, as it has allowed us to expand our reach and increase the visibility of our brand. We are committed to staying close to our users, and we see SHEIN as a platform that provides us with a unique opportunity to connect with a diverse and ever-changing audience.”
In line with its commitment to consumers, SHEIN continually optimizes its marketplace to enhance customer satisfaction and drive brand growth. Currently, the average delivery time does not exceed three calendar days, and the company closely monitors customer complaints and feedback to ensure a high-quality experience. Brands on the platform have direct access to user feedback, allowing them to respond promptly to any concerns or suggestions.
SHEIN is also working with technology partners in Spain to optimize catalog integration, stock, orders, and pricing. Additionally, SHEIN is strengthening its local team to improve support for brands, launching a partner program to boost platform awareness, and forming logistics partnerships that will enable international expansion while reducing local shipping costs.
