We are committed to operating responsibly across every area of our business and hold ourselves to leading international standards. The trust of our customers and partners is paramount to what we do, so we implement leading industry practices and policies designed to protect those we work with.
Data Security and Privacy
Data Protection
Data security and privacy are top priorities at SHEIN. Our U.S.-based Privacy Office work to protect the personal data of our customers and employees in line with leading industry practices and applicable regulations.
We use advanced security technologies to protect our global digital systems and — most importantly — our customers’ data.
We are committed to only collecting and using the minimum amount of data necessary to provide our services. We use aggregated data from first-party interactions with our mobile app and website. This data is used to inform our designs, a key step in our unique on-demand business model. We do not sell customer data.
When information is collected from or about our customers, employees, and partners, we process, use, and store that information in compliance with applicable laws and regulations. Our global Privacy Policy is hosted on our store-front website and explains how personal information is collected, used, shared and processed.
Keeping Our Systems Secure
At SHEIN, cybersecurity is built into our business. Security is embedded in every step of the application development lifecycle and every layer of technology. Our US-based Global Security and Risk Management Team is focused on building and running security capabilities to identify threats, mitigate risks and ensure regulatory compliance. Our systems and controls are aligned to standards set by the International Standards Organization (ISO), National Institute of Standards and Technology (NIST), and the Payment Card Industry’s Digital Security Standard (PCI DSS).
We also partner with third-party experts and top security firms to conduct regular risk assessments based on these internationally recognized security standards and frameworks.
Intellectual Property
SHEIN respects and protects intellectual property (IP) rights. Whether designs come from our in-house design team, our marketplace sellers, or our nearly 3,000 independent SHEIN X designers, we strive to avoid infringement and take swift action if we find it. Designers and artists work hard to create their work, and we’ve set a high bar for protecting those efforts.
Our intellectual property compliance program is led by a U.S.-based team with strong industry experience. We are committed to set a high bar in IP compliance efforts and benchmark ourselves against leading international standards. We continuously evaluate and improve our approach to mitigating IP infringement.
Preventing IP Infringement
SHEIN educates designers, manufacturers and third-parties about intellectual property to ensure all parties are aware of our policy and ramifications of infringement. They must all adhere to our policy and certify that their products do not infringe on third-party intellectual property, and we require evidence creation, ownership, or originality. Disciplinary action is taken against suppliers found to have provided problematic products, including financial penalties and termination.
We have implemented a number of controls and continue to invest in and improve our product review process. To detect IP infringement early on, a dedicated team utilizes image-recognition technology and manually scans to review all products before they are added to our website.
We have a dedicated IP Complaint Portal where rights holders can submit takedown notices for alleged infringement of trademark, copyright, patent or design rights.
Tax Compliance
As a global company, we believe taxes must be paid where value is created, and we comply with the domestic tax laws of the countries in which we operate. We are subject to the same tax regulations as our industry peers. Our corporate tax policy is based on agreed international tax regimes, including transfer pricing rules and the upcoming global minimum tax.
Our Policies
Our policies define the standard and set the approach for our business. View some of the important policies which guide how we operate: