Building a Circular Ecosystem
In 2022, we became a signatory of World Circular Textiles Day, a coalition of brands, suppliers and other organizations who share a mission to drive the fashion and textiles industry toward full circularity by 2050. We will continue measuring and mitigating our own textile waste and collaborate with other industry leaders.
circular Products & services
We are increasing our number of products made from recycled and reclaimed materials:
- We are accelerating our transition from virgin polyester fiber to recycled fibers
- We have created products from waste scraps through our HOHILIFE initiative.
We think responsible consumption should be joined with next generation textiles to create a real opportunity for our customers to reduce, reuse, recycle.
- Increasing our offering made from reclaimed materials. We have created products from waste scraps through our HOHILIFE initiative.
- Promoting product resale and purchase of pre-loved items on SHEIN Exchange, our new peer-to-peer resale platform
- Prolonging the life of our garments by creating educational content about circularity and prevention of textile waste through our SHEINsights customer newsletter, web and social channels.
- Establish an effective product take-back and recycling program to prevent inevitable textile waste from reaching landfills at end-of-life.
We’re driving millions of American customers to promote mindful consumption and extend the life cycles of our items. In October 2022, we launched SHEIN Exchange in the U.S., an integrated peer-to-peer site to buy and sell previously owned SHEIN products. It’s a one-stop destination for customers to become active participants in circularity and promote the benefits of purchasing pre-owned clothing over purchasing new items. This supports SHEIN’s larger commitment to addressing issues around textile waste and building a circular future for fashion.
Extended producer responsibility (EPR) Fund
In 2022, we launched the SHEIN EPR Fund to address EPR, including by supporting waste management efforts in communities deeply impacted by textile waste. The Or Foundation received US $5 million in 2022 from the Fund and used the resources to expand their Mabligu (sistership) Apprenticeship Program for young women.