Our Mission
Making the beauty of fashion accessible to all.
We've put customers at the very heart of our business, continuously innovating to deliver on customer demands through our industry-leading, on-demand business model.
Jump to Section: Our Group
Jump to Section: Our Group
Our Group
SHEIN is a global online fashion and lifestyle retailer with a mission to make the beauty of fashion accessible to all.
SHEIN Group: As Of The End Of 2025
At a Glance
0
Countries around the world where SHEIN is present.
0
Offices located around the world.
0
Nationalities represented across our workforce.
“We’ve reimagined fashion from a supply-driven model to a demand-driven model to make the beauty of fashion more accessible to all. At the same time, we are committed to supporting and empowering the fashion industry ecosystem—from creators to suppliers and partners who are fundamental to our success.”
—Sky Xu, CEO of SHEIN
On-Demand Fashion
SHEIN’s model is unique. We’ve transformed the traditional concepts of retail by putting our customers at the heart of our business. We listen, observe, and respond agilely to customer demand through a transformative business model that seeks to solve the persistent industry challenge of accurately matching supply and demand. Rather than relying on trend forecasts, SHEIN bases our decisions on customer preferences and purchases.
Our Model
Customers are at the heart of our business.
SHEIN’s model is unique. We’ve transformed the traditional concepts of retail by putting our customers at the heart of our business. We listen, observe, and respond agilely to customer demand through…
Our Designs
We turn customer insights into style.
Around the world, SHEIN designers are plugged into these insights—developing designs, establishing styles, and increasing sizing availability based on feedback received.
Our Production Cycle
Smarter, more modern processes.
SHEIN’s business is built on a digitalized backend system that connects the entire end-to-end production cycle, enabling us to effectively address the mismatch between customer demand and merchandise…
Supply Chain Accountability
Cultivating an ethical supplier network.
SHEIN is strict about compliance with applicable local laws and regulations and committed to working only with suppliers who adhere to our standards in how we do business. We invest in measures to…
Supplier Community Empowerment Program
Pairing enforcement with empowerment.
SHEIN’s approach to supply chain governance pairs enforcement with empowerment, creating a framework where suppliers are not only held accountable for compliance but also supported in their efforts…
Diverse Offerings
SHEIN’s portfolio of brands delivers on customer demand for product variety and exciting shopping experiences. We are increasing value and choices for customers and strive to meet their diverse needs—from chic apparel to cosmetics, homeware to pet wear, from ever-popular SHEIN-branded collections to well-loved products from a global network of vendors and brands.
Diverse Offerings
Increasing your value and choices.
SHEIN’s portfolio of brands delivers on customer demand for product variety and exciting shopping experiences. We are increasing value and choices for customers and strive to meet their diverse…
Marketplace Governance
Upholding our standards.
SHEIN is committed to creating a safe, fair, and transparent platform, and has developed clear and comprehensive rules for third-party vendors in accordance with applicable local laws and regulations…
Innovation
SHEIN believes that innovative solutions are needed to address the systemic challenges of the fashion industry, with collaboration across the ecosystem involving all parts of the value chain, from suppliers to customers. We are committed to helping drive this industry-wide transition by supporting advancements in materials innovation, production planning, end-of-life management, and increasing customer engagement to promote circularity.
Culture of Innovation
2025 Stats
0
of water reduced through the use of manufacturing innovations such as Digital Thermal Transfer Printing, Cool Transfer Denim Printing, and dope dying.
0
of deadstock fabric rescued through partnership with Aloqia.
0
of regenerated fabric produced from 108 tonnes of fabric offcuts as part of a pilot initiative to recycle post-industrial textile waste from a participating supplier.
0
active users on SHEIN Exchange, with over 3.48 million new users registered in 2025.
0
committed by SHEIN Foundation to Africa Collect Textiles (ACT) Foundation as part of a multi-year partnership to promote the collection and recycling of used textiles in Kenya and the broader African region. In 2025, ACT Foundation collected and sorted 70 tonnes of textile waste and trained over 300 people in upcycling and related production skills.
SHEIN CIGM
Centre of Innovation for Garment Manufacturing
In 2022, recognizing the needs of our manufacturing suppliers, SHEIN launched the Centre of Innovation for Garment Manufacturing to empower supplier partners and create a more efficient production ecosystem based on SHEIN’s industry-leading on-demand production business model. The CIGM conducts research and development into innovative lean production solutions for garment manufacturing, including advanced lean production management systems and applications such as the use of Automated Guided Vehicles (AGVs) to promote automation and efficiency throughout the production process.
SHEIN CIGM (Stats, up till end Dec 2025)
Accomplishments
0
patents granted since the establishment of the CIGM in 2022.
0
unique sewing and garment-making tools developed by SHEIN’s CIGM.
0
units of tools made available to suppliers since the establishment of the CIGM in 2022.
Innovating for Better Process & Materials
Our Responsibility
Our sustainability commitment to you.
In furtherance of our commitment to being more responsible for our environmental impact, SHEIN is continuously optimizing efficiency along the value chain to conserve resources—water, energy, and raw…
Rescuing Excess Inventory
Integrating deadstock into our sourcing.
SHEIN leverages Aloqia’s proprietary software by integrating it into our sourcing system, ensuring that our designers have the information and access to deadstock materials available for use. This…
Cool Transfer Denim Printing
An alternative denim production process.
SHEIN has adopted NTX®’s Cooltrans® printing technology to develop an alternative denim production process: Cool Transfer Denim Printing, which, when combined with SHEIN’s agile supply chain…
Digital Thermal Transfer Printing
Improving efficiency with Digital Thermal Transfer Printing.
Since 2018, SHEIN has leveraged Digital Thermal Transfer Printing (DTTP) for a wide range of apparel products. With DTTP, dyes are printed onto thermal transfer paper before being transferred onto…
Recycled Polyester
Advancing polyester recycling to support decarbonization.
Polyester accounts for the majority of SHEIN’s fiber portfolio, making the transition to recycled polyester a significant aspect of our decarbonization initiative. SHEIN believes that a more optimal…
Download our mobile app
