SHEIN is a global online fashion and lifestyle retailer with a mission to make the beauty of fashion accessible to all.
>160
Markets served
>7,200
Contract manufacturers partnered with SHEIN in 2024
>40
Offices globally
>5,300
SHEIN X brands, artists and designers empowered
Our Mission
Our mission is to make the beauty of fashion accessible to all, reimagining fashion by leveraging our small-batch on-demand production model. This innovative, customer-driven model allows for more choice at more affordable prices while minimizing waste, by measuring customer preferences more accurately and efficiently.
Our Vision
Our vision is to offer every customer exactly what they want. It’s a vision we’ve worked toward since 2012 by empowering customers, creators, independent suppliers and individual entrepreneurs.
Our Guiding Principle
Rather than relying on trend forecasts, SHEIN bases our procurement decisions on our customer preferences and demand. We begin with small batches of 100 to 200 pieces per style, gauge customer interest, and restock only the items that are in demand
Our Brands
SHEIN’s portfolio of brands provides something for every customer. Our brands strive to meet the diverse needs of our global customer base, from chic apparel, to cosmetics, to the cutest looks for our customers’ furry friends. In addition to SHEIN’s brands, the SHEIN Marketplace hosts other renowned global brands in various markets.
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Our
Business Model
A model that offers more affordable prices, and strives to produce less waste.
Our
Global Presence
Serving customers in 160+ countries globally.
Latest News
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SHEIN’s Logistics Park Achieves Carbon Neutrality with 98% of Reductions from Direct Action, In Line with Approved Near-Term Target
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SHEIN and Lufthansa Cargo sign MoU to explore initiatives to promote more sustainable air transportation
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SHEIN’s Second “Tools Day” Event Highlights Over 60 Innovations Developed to Drive Supplier Manufacturing Improvements